Menna is a director and writer working between Brussels and Cairo across commercials, branded films, and narrative projects. Her work always returns to Character. She combines cinematic craft with strategic insight, delivering stories that emotionally connect while staying fresh, and on brand.

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With a global outlook, her work brings a unique perspective that resonates across diverse audiences. Across commercials, branded films, and music videos, she brings the same eye: emotionally precise, visually bold, unmistakably hers. 

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Her films — Lunch People, The Jezebel Movie, Manifesto of Marina Abramovic, and LOVE’S END — have been selected at acclaimed international festivals and went in global distribution.

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Approach:
Menna works closely with agencies and production houses, shaping a brief into something that still carries a directorial signature by the time it reaches screen.